Digital Nexus
A powerful new level of shopping center management
EyeOn's Digital Nexus is an integrated suite of software that transforms how you manage and market your shopping center. Eliminating the need for multiple platforms, we empower users to take in-depth control of their digital marketing, interactive assets, and digital footprint across shopping center properties—all from a single, convenient, time-saving interface.
By centralizing your digital ecosystem, Digital Nexus reduces operational costs while increasing marketing effectiveness. Our clients typically see a 30% reduction in management time and a significant boost in customer engagement metrics across all digital touchpoints.
Digital Nexus - Core Elements
Center Portal
Our Center Portal gives time-pressed marketing managers and retailers the online tools they need to more effectively manage their communications and marketing. Featuring powerful software elements that collect and organize your digital marketing assets, we enable you to manage multiple Centers simply and simultaneously, saving valuable time in achieving your marketing goals.
The intuitive dashboard provides real-time analytics on shopper traffic patterns, campaign performance, and retailer engagement—all accessible from any device. This data-driven approach allows marketing teams to make informed decisions quickly, optimizing promotional strategies and resource allocation for maximum impact.
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ReactJS Platform
Our solutions have been designed from the ground up on a ReactJS framework, a new standard for developing fast, flexible, and robust websites and mobile apps. ReactJS is modular in structure, meaning it is easier to upgrade, scale, manage, and adapt to emerging technologies, minimizing development time while keeping your platform evergreen well into the future.
The component-based architecture of ReactJS allows our development team to rapidly implement custom features and UI enhancements without disrupting your existing digital ecosystem. This translates to shorter deployment cycles, reduced maintenance costs, and a consistently smooth user experience across all devices and platforms.
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Dynamic Maps
Whether on a website, app, or kiosk, our dynamic maps are both easy-to-use and easily updated with changes automatically pushed out to every platform with a simple click. Leveraging our Apple Map certification, we develop our maps in-house without extra outsourced expense while saving valuable development time.
Our maps go beyond basic navigation by incorporating rich data layers including store promotions, event locations, amenities, and even parking availability. This enhanced functionality helps visitors discover new retailers and services, increasing dwell time and cross-shopping opportunities throughout your center.
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Interactive Displays
From in-Center kiosks to large-format displays to interactive gaming walls, our intuitive displays promote every aspect of your Center through an app-like experience that integrates retailers' web content and smart mapping into a single smooth interface. Not only do we manage the software that powers our displays, we can also provide Centers with any needed hardware.
These displays serve as dynamic engagement hubs, collecting valuable user interaction data while delivering personalized content based on visitor preferences and behaviors. The touchscreen interfaces are designed for maximum accessibility, with multilingual support and ADA-compliant features ensuring all visitors can benefit from this technology.
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Advertising Management
Whether kiosks or wall displays, you have the power to turn any of your digital spaces into a revenue-generating opportunity through advertising. From sales to events to in-store only deals, you can conveniently manage it all through our Center Portal, complete with detailed reporting and fine control over ad timing, duration, rotation, and more.
Our advertising platform includes sophisticated targeting capabilities that allow you to display content based on time of day, shopper demographics, and proximity to specific retailers. This precision marketing approach increases conversion rates for advertisers while providing shoppers with relevant information that enhances their center experience.
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